All posts by : Administrator iKnowFarm

Terms of Reference (ToR)

Background
iKnowFarm is a mobile application that provides Ugandan smallholder farmers with essential agricultural information and agroinputs to improve productivity and livelihoods. The app features farming manuals, weather updates, market information, a marketplace, and a forum. To increase user awareness and adoption, iKnowFarm seeks a service provider to make a professional advert showcasing its practical impact in real-life farming scenarios. This is funded through the “Scaling up user friendliness and business model of iKnowFarm App for Sustainability” project through PALM Corps in partnership with Horizont3000 with  funding from the Austrian Development Agency (ADA).

Objective
The objective of the advert is to demonstrate the value of iKnowFarm in the life of a smallholder farmer by contrasting the experiences of a farmer using the app with one who is not. The ad should be in video format, use real human characters, be memorable, professional, and relatable to Ugandan smallholder farmers.

Scope of Work
The service provider will be expected to:

1. Develop a concept that effectively illustrates the benefits of iKnowFarm using real human characters in a localized setting.
2. Create a storyline showing two farmers—one leveraging iKnowFarm and another using traditional methods—highlighting key differences in their farming outcomes.
3. Shoot high-quality footage in actual Ugandan farming environments to ensure authenticity and relatability.
4. Include culturally relevant dialogue, language, and scenarios.
5. Ensure the advert reflects iKnowFarm’s brand image and appeals to smallholder farmers in Uganda.
6. Incorporate professional voiceovers, background music, and sound effects to enhance impact.
7. Deliver a high-quality video advert (1–3 minutes) in English, with translations into Lugbara and Luganda, optimized for distribution across social media platforms, television, and digital marketing channels such as Google Ads.

Expected Deliverables

• Concept Note: A detailed plan, including the storyline, script, and proposed locations.

• Draft Video: A preliminary version for review and feedback.
• Final Video: A polished advert incorporating feedback, delivered in various formats.

Duration
The assignment is expected to take one week from the date of contract signing.

Qualifications and Experience
The ideal service provider should have:

1. Proven experience producing high-quality video adverts with human characters.
2. A creative team skilled in scriptwriting, directing, and video production.
3. Knowledge of Ugandan farming practices and cultural contexts.
4. A strong portfolio showcasing similar projects involving human characters.

Budget
The budget for this assignment will be negotiated based on the proposal and scope of work.

Submission Requirements
Interested service providers should submit:

1. A technical proposal outlining their understanding of the assignment, approach, and methodology.
2. A financial proposal with a breakdown of costs.
3. A portfolio of previous similar work.
4. At least two references from past clients.

Deadline for Submission
Proposals must be submitted electronically not later than 30^th November 2024 at 00:00 Hrs EAT to info@iknowfarm.app and copy tenders@palmcorps.org with the subject line: Proposal for iKnowFarm Advert Creation.

Contact Information
For inquiries, contact us on our toll-free line at 0800381381